Customer surveys are a valuable tool for gathering feedback and understanding the needs and preferences of your target audience. The problem is that many people refuse to complete these surveys unless you do it differently. Imagine using a custom Polaroid film with a photo of your customer testing a product or service of your company. Then you implement elements such as gamification, visual aids, and humor to show your customer a QR code or link to the survey. The customer will likely decide to take the survey when they see themselves in the photo and remember everything they experienced. In addition, with a branded instant photo, your company’s customers will remember every detail and their answers in the survey will be more accurate and reliable.
Gamification, humor, and creativity
Gamification, humor, and creativity are powerful tools that can make a significant impact on the success of customer surveys. These elements can help to make the survey experience more engaging and enjoyable for the participants, leading to higher response rates and improved data accuracy. For example, incorporating gamification into a survey by adding a points system or a quiz-like format can make the experience more fun and interactive for the customer. The use of humor can also help to lighten the mood and make the survey less intimidating. Companies can also utilize creative elements such as visually appealing graphics, unique question formats, and fun animations to make the survey experience more enjoyable for customers. Additionally, incorporating multimedia elements such as videos, images, and sound can also make the survey more interactive and engaging.
Use technology to bring back memories
The problem with surveys is that they have an optimal time of application. For example, if you have a restaurant and you want to know what your customers think of your food, you should take the survey a few minutes after they have finished. The downside is that no one wants to take a survey after they have eaten. Since your customers have a picture of them in your restaurant and they have a link that will take them to a survey, you should take advantage of that same page to show other elements of your restaurant to make your customer remember everything they thought about their meal. It’s about creating an experience that motivates people to take the survey. It’s like when you visit a place you like so much that you want to tell your family and friends about it. You should achieve the same effect with your surveys so that your customers feel the desire to express their opinion.